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These days, promotion is more important than ever. Gone are the days of submitting your URL to a few search engines and expecting people to flock to your site.
There are millions of pages available on the World Wide Web, with plenty more getting added every day...
So if you actually want to attract an audience to your site, you're going to have to get the word out, via promotion.
Just what you're going to have to do really depends on what your objectives are. And generally speaking, that's the first step you'll want to take before you get started. Ask yourself, what am I trying to accomplish here?
If you've got a personal site with little more than a few pictures of Sparky (your pet beagle) on it, perhaps promotion isn't really all that important to you, because you really just put it up there for a few friends to look at anyway.
If you've got a commercial site, or you're trying to bring in some kind of revenue with advertising, chances are promotion is going to take a big role in your Internet venture. Because traffic = money (potentially anyway...) you'll obviously want as many people visiting your site as possible.
Of course, there's plenty of other reasons you might want to get your site out to a sizable audience.
If you're ready to get some serious traffic, it can be done. Not by magic, not by luck, but by developing a solid game plan as to how you're going to get the word out, and working at it until your objectives have been met. (or exceeded!)
Sounds like a lot of work? It can be. But if you're really trying to develop an audience for your site, it's worth it. And we're here to help.
If you're new to the promotion game and not sure where to get started, you're at the right place. Read through our advice first to get a better understanding as to what you'll have to do to get noticed.
If you're already familiar with the process of promoting an Internet venture, perhaps you'll just want to skip to our tools section to help speed up the submission process, or check out Boost your traffic for some amazing information on getting your site noticed.
Whatever the case, we wish you the best of luck. Promotion can be tricky, but it's well worth the payoff. Don't rush the job, the promotion of your site is just as important as the site itself.
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